Camo That Actually Works
Patterned by Purpose. Colored by Conditions. Tested in the Wild.
Our Pattern Philosophy
Blur Your Edges
At distance, solid colors and blocky patterns make you pop like a traffic cone. VUNI camo fades your silhouette into the environment using subtle contrast and irregular shading. You blend. You vanish.
Break Your Shape
Up close, humans stand out. Straight lines. Big blocks. The VUNI pattern breaks that up with organic curves and asymmetrical disruption. You don’t look like a dude kneeling behind a bush—you look like part of the damn bush.
Understanding the Eyes That Matter
"There’s actually a lot of research behind these patterns, and I think it’s pretty cool. Sure, I’ve hunted in solids most of my life—because I know movement and scent are the big factors—but when you’re on the move, broken-up camo like this makes a real difference. Most camo is made to look nice up close. VUNI’s different. The spacing in the pattern means even from 150 yards, you're not a solid blob. You’re still broken up. Also, we’re not trying to fool humans—we’re fooling animals. These colors? They’re chosen because they blend into the terrain through the eyes of the animal. This stuff’s killer, especially in Western and high country terrain where the light plays different all day long." - Martin Chag
Understanding the Eyes That Matter
"There’s actually a lot of research behind these patterns, and I think it’s pretty cool. Sure, I’ve hunted in solids most of my life—because I know movement and scent are the big factors—but when you’re on the move, broken-up camo like this makes a real difference. Most camo is made to look nice up close. VUNI’s different. The spacing in the pattern means even from 150 yards, you're not a solid blob. You’re still broken up. Also, we’re not trying to fool humans—we’re fooling animals. These colors? They’re chosen because they blend into the terrain through the eyes of the animal. This stuff’s killer, especially in Western and high country terrain where the light plays different all day long." - Martin Chag
How to Use It Right
Layer Smart
Mix VUNI Camo outer layers with solid base/mid layers to balance concealment and heat control.
Stay Still
Even the best camo can’t fix bad movement. Use the pattern to disappear, then let patience do the rest.
Think Like A Deer
Your gear doesn’t need to impress humans. It needs to fool the prey. That’s the VUNI way.
Bottom Line
VUNI Camo isn’t just a print—it’s a field-tested concealment system.
Designed by hunters • Grounded in how animals actually see • Built to blur, break, and blend
Proven by many who know what works and what doesn’t • Disappear in plain sight. VUNI Camo.
